With World Wide Creative's creative studio based in Cape Town, this project was close to our heart. Cape Town Partnership has been at the centre of a profound urban renewal scheme that has seen the Mother City become one of the leading tourist and business destinations on the planet. World Wide Creative was briefed to create an online presence that reflected the new city. The result: a busy, rich interactive experience online.
Visit the Cape Town Partnership Website
Results:
Core Ingredients:
-
Bulk Newsletters
Newsletters are powerful tools within the overall community strategy, allowing clients to keep their brands top-of-mind, as well as communicating ongoing benefits.
-
Copywriting
Copywriting for web is a unique, specialist skill (very different than for print!) that requires deep understanding. Our team has many years of copywriting experience.
-
Creative Strategy
Creativity is the key to unlocking an audience in a saturated market. During the Sitestorm process, our creatives work with the research team to produce an effective ongoing strategy.
-
Design
World Wide Creative places profound emphasis on design. Great digital design is the process of marrying functionality, usability and brand messaging in an emotive manner.
-
Photography
World Wide Creative has a database of photographers that it trawls for each project to find the most relevant and talented match for the client's requirements.
-
Sitestorm
The Sitestorm is a unique process developed by World Wide Creative preceding development phase, focusing on research, analysis and strategy.
-
Social Media Optimisation
Social media and social networking offers powerful tools to build a community around brands. World Wide Creative offers both custom programming as well as community management.
-
Statistical Analysis
Before defining the web strategy, World Wide Creative undergoes a statistical analysis which accurately identifies opportunities in the online environment.
-
Webcan CMS
The Webcan Content Management System is built on the super-functional Webcan platform allowing for maximum flexibility, scalability and integration.