The Last Word is a luxury boutique hotel group owned by international Leisure and Safari group The Mantis Collection. World Wide Creative were tasked to inject life into its web marketing strategy, embrace social media and utilise technology in a imaginative and progressive manner. The result: immediate increase in traffic to the site, and consistent increase in conversions to sales.
Visit the The Last Word Website
Results:
- 110% increase in traffic
- 300% increase in conversions
- 35% of conversion generating actual sales
Core Ingredients:
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Bulk Newsletters
Newsletters are powerful tools within the overall community strategy, allowing clients to keep their brands top-of-mind, as well as communicating ongoing benefits.
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Copywriting
Copywriting for web is a unique, specialist skill (very different than for print!) that requires deep understanding. Our team has many years of copywriting experience.
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Creative Strategy
Creativity is the key to unlocking an audience in a saturated market. During the Sitestorm process, our creatives work with the research team to produce an effective ongoing strategy.
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Design
World Wide Creative places profound emphasis on design. Great digital design is the process of marrying functionality, usability and brand messaging in an emotive manner.
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Link Building
Link building is the process of generating authority links leading to our clients' sites. Our team focuses on both link creation and link acquisition.
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Ongoing Web Marketing
World Wide Creative's team is well positioned around the globe to deliver the core tasks of attracting, converting and maintaining traffic.
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SEO
World Wide Creative's Search Engine Optimisation team is based in Cape Town, South Africa, with team members in United Kingdom, South Africa and India.
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Sitestorm
The Sitestorm is a unique process developed by World Wide Creative preceding development phase, focusing on research, analysis and strategy.
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Social Media Optimisation
Social media and social networking offers powerful tools to build a community around brands. World Wide Creative offers both custom programming as well as community management.
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Statistical Analysis
Before defining the web strategy, World Wide Creative undergoes a statistical analysis which accurately identifies opportunities in the online environment.
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Webcan CMS
The Webcan Content Management System is built on the super-functional Webcan platform allowing for maximum flexibility, scalability and integration.
